Champions Campaigns

Champions campaigns are fronted by everyday people representing different groups or populations within a community.

They have proved to be highly successful for reducing family violence and encouraging people to ask for help early.

Currently local champions campaigns are running all over New Zealand, changing how people think about and react to family violence happening in their neighbourhood, workplaces, sports clubs and faith communities.

You can watch a video of interviews we did with community champions. They talk about how rewarding it is to be a champion and how they have helped people who recognised them.

More champion videos are available on our youtube channel from interviews with champions in Oamaru, Balclutha, Milton, Huntly (including messages in Te Reo), Otorohanga, Te Kuiti and Te Puke.

In these videos, champions talk about their training, what they have done in their role to help people, and the changes they have seen in their communities. A variety of people speak including Megan Leaf, a lawyer in Te Puke, and a dynamic Te Kuiti couple who include their whānau in their role.

Read Megan's story shared by the New Zealand Law Society.

This story from the Southland Times talks about the launch of the first whole of province It's not OK champions campaign.

The Otorohanga champions campaign evaluation report is a goldmine of information about how that campaign ran in 2015/16 and its impact in the community on family violence. There are many useful lessons in the report for other local campaigns or for people planning one.

Download it here: MFVIN Otorohanga Champions pp final 2015 16 [PDF 3.8 MB]

Also check out the Champions Project for Marlborough website set up by Marlborough Violence Intervention Project for interviews, examples of posters and information about their local champions campaign.

If your community or organisation would like to talk with the It’s not OK team about starting a champions project, please get in touch by emailing