In a sports-loving country like New Zealand, sportspeople can play an influential role in promoting a culture of non-violence.

The campaign is working with sports clubs all over New Zealand at a national and local level, in partnership with family violence networks. 

Sports clubs and their leaders and players are influential in their own communities. Role models can talk to younger players and build a community of support that says "no" to family violence.

It's not OK messages can strengthen efforts to improve behaviour on the field and on the sideline.

One year, the Northland Rugby Union dedicated its final game of the season to family violence prevention, and painted the It's not OK logo on the rugby field for the game!

The campaign has also partnered with Rugby League, Breakers Basketball, Rugby Clubs, The Pulse Netball, soccer clubs in Upper Hutt and Horowhenua.

Sporting legends like Ruben Wiki, Liam Messam, Cory Jane, Aaron Cruden and Sonny Bill Williams have also featured in campaigns.

Your club can easily get involved, get in touch to talk about how we can get started, email:

See what else is happening in our sports communities.

Protecting Children posters and postcards featuring Jenny May Coffin (broadcaster and Silver Fern) and All Black Liam Messam are available free from our resources.


Other community action

Read about sports teams working to address family violence.

Find out more