Campaign Ad 2007 It's not OK
The first campaign ad featured a series of well-known and ordinary New Zealanders stating that family violence is not OK, and ending with the message "but it is OK to ask for help".
It was aimed at people experiencing or using family violence, and named different types of violence. The ad was accompanied by a set of posters and postcards.
This ad was "refreshed" with new faces and updated messages in 2016.
Family Violence - It's not OK but it is OK to ask for help.