Campaign Ads 2010 It's OK to help
These two ads focused on the message that it is OK to help people experiencing or using family violence. The ads portrayed people around the person as cardboard cut-outs, except for one of them in each ad who spoke up and asked "are you OK?' in an effort to start the conversation and help.
Featuring 'Ange' who is experiencing violence.
Featuring 'Jeff' who is using violence.