Faces of the Campaign 2016

The people below appear in either one of the two 30-second campaign advertisements airing in mid-2016.

They each have their own story about why supporting the campaign messages that 'family violence is not OK but it is OK to ask for help' is important to them.

Advert 1: "It's not OK to control your partner..."


Vic Tamati

Vic Tamati appeared in It’s not OK TV ads featuring men’s stories of becoming violence free. He now works full-time for the campaign as a speaker.

“I want people to know it is OK to ask for help.  I did and it changed my life for the better. Change the old to the new. It's never too late to change.”

 David WhiteDavid White's daughter Helen Meads was murdered by her partner Greg Meads in 2009.

“People need to understand what the warning signs are and need to have the courage to ask for help – for advice on what’s going on around them. We simply didn’t know to ask.

If we had had some idea of what the signs were and if we had asked we could have saved Helen.”


 Tofiga Fepulea'i

Tofiga Fepulea'i is one of the Laughing Samoans and featured in a Wellington It’s not OK campaign.

“I want our kids to be safe. I want to be part of reaching out to people that are doing the damage.  I am not happy at how Pacific and Māori are quite high in the statistics.  But it is not a Māori Pacific thing, it is a human thing and everyone is affected by it.

As a Laughing Samoan doing something serious, I’m hoping the message will come across and have a positive impact.”


Mike McRoberts

Mike McRoberts is a newsreader for TV3.

“My brother is in charge of a rugby team that has got involved with It’s not OK so I was already hearing about campaign work around the country. I guess as a reporter I have seen the horror of domestic violence.

There’s also the fact that I’m Māori and Māori are over-represented in the domestic abuse stats.  It is heart-breaking.  I hope that this message gets through and can help someone from becoming another statistic.

The more we can do to talk about it and prevent it the better.”


Karen Edwards

Karen Edwards' daughter Ashlee Edwards was murdered by her partner Jimmy Akuhata in 2012.

“I wanted to be part of this campaign because I have lost my own child to domestic violence and if this can help save one more life that is why I am doing this.

Never stay silent.  Reach out to friends and support them.  Help yourself or anyone that you know is at risk."


Elizabeth Kerekere

Elizabeth Kerekere is an advocate for takatāpui and healthy relationships.

"I do this work to honour those of us who grew up in whānau violence and those who suffer violence because of their gender, sexuality or body diversity." 


Advert 2: "It's not OK to say she was asking for it..."

 Phil Paikea

Phil Paikea works part-time as a speaker for the It's not OK campaign and leads family violence prevention work in Northland where he lives.

“I lived a violent life as a young man. The legacy that I want to leave my children and grandchildren is that family violence is not OK.”


Richie Hardcore

Richie Hardcore is an anti-violence campaigner, radio personality and muay-thai kick boxing champion.

"I want to be in these ads because I know far too many survivors of domestic and sexual violence.  I don't want to live in a society where women are routinely victimised, so if this campaign positively influences just one person, then that's an important start to making a change in our culture."  

Tina Cross

Tina Cross is a New Zealand singer/songwriter and entertainer.  Her song Walk Away helps raise awareness of family violence.

 "We all hope that the outcome in any abusive situation is to walk away, whether you are the victim or the perpetrator, but really the most poignant line in my song is ‘give her a voice’. I wrote this song in four hours and I can only say that the lyrics must have been messages sent from above. I believe passionately that we must give women or men for that matter, a voice.”


  Tim Marshall

Tim Marshall co-ordinates the Tauawhi Men’s Centre in Gisborne.  He is involved in many strands of family violence prevention work, particularly with men.

“I believe that change is possible and I want to support that change in any way I can.  It is my hope that all men will take a stand on this issue.”

Christina TaefuChristina Taefu is Miss Samoa New Zealand.

“I love helping people heal and grow to achieve a life worth living.  It is such an honour for me to be involved.  My aim is to be a positive role model for our youth so I feel like advocating for such an important issue is a very important part of this.”


Rowena Paikea

Rowena Paikea has been married to It’s not OK champion Phil Paikea for 35 years.

“For me being in these ads is about empowerment for couples - to encourage them that if we can do it so can they.  There is hope for everybody and never to be ashamed.”