The It's not OK campaign.
The It’s Not OK campaign is a community-driven behaviour change campaign launched in 2007. The key messages of this earlier phase of the campaign were ‘Family Violence is not OK but It is OK to Ask for Help’ and ‘It is OK to Help’.
Since the campaign's launch, more New Zealanders are seeking help and more people believe they can help others to change.
Since 2019 the campaign has continued to mobilise communities to reduce family violence and has also strengthened its focus on preventing violence by men, who generally cause more harm.
The goal of campaign’s new strategy is 'A safer New Zealand, where more men are violence free'.