This is an evaluation of the Paeroa ‘It’s Not OK!' family violence primary prevention campaign that ran over a four-month period from September 2012 to January 2013. The project focused on raising awareness about the effect of alcohol fuelled family violence on children and facilitating sustainable change in community attitudes using messages from the campaign.
There were 26 local champions promoting campaign messages on billboards, posters and slideshows, as well as at several community events. Campaign messages also featured in the media and on local radio stations.
Report compiled by Joy Arthur, 2013