About the campaign

Campaigning to prevent family violence since 2007

The It's not OK campaign is a response to concerns about the level of family violence in New Zealand. It was initiated in 2007 by the Taskforce for Action on Violence Within Families, which advised the government on family violence issues. The campaign is led by the Ministry of Social Development, Community Partnerships and Programmes, through the Social Action Team in partnership with communities.

Campaign tools

  • TV advertisements provide national support to local-led community activities
  • community-led activities are funded and supported by the campaign
  • an 0800 family violence information line (0800 456 450) provides information and connects people to services where appropriate. It is available seven days a week, from 9am to 11pm, with an after-hours message redirecting callers in the case of an emergency
  • this website has information for people experiencing violence, their friends, whanau and colleagues, and communities wanting to take action
  • the campaign's Facebook page and Twitter account encourage further engagement, action and debate
  • information on family violence prevention has been created for communities, sports organisations, employers and mayors 
  • speakers tell their personal stories of living with family violence
  • a range of resources are available through this website
  • media advocacy work encourages responsible coverage of family violence and provides media training for local spokespeople
  • a research and evaluation programme informs ongoing development of the campaign.