December 2016 e-news - 19 December 2016


Family violence -  it's not ok! December 2016


Happy holidays / Christmas messages / Danger signs / Waihi video / Housing champions / New campaigns / Hawkes Bay event / Rugby league / Photos

Happy holiday season

The It's not OK team wishes you all a safe and restful Christmas and holiday season. Thanks to all of you who have taken action this year to prevent family violence, you have made a difference.

We'd particularly like to acknowledge all our community partners who have worked tirelessly in their communities and networks to bring family violence out into the open and encourage people to ask for and give help when they know violence is happening.

The It's not OK team will be back in the office from 9 January. The Family Violence Information Line on 0800 456 450 operates every day of the year from 9am to 11pm.

Christmas messages

Sadly family violence escalates over Christmas and January.

Our Christmas messages this year focus on the signs that someone you know might be experiencing violence at home.  If we all learn how to recognise the signs that family violence is happening, we can help people to get help early.

This year we are also highlighting signs that a woman is in danger of being killed by her partner or ex-partner.  In NZ one woman is killed every month by her partner or ex-partner.

Our Christmas messages are on our website at

Danger Signs

Danger Signs poster

This month It's not OK launches a project highlighting the signs that a woman is in danger of being killed by her partner or ex-partner. This project has been developed in response to a request from the NZ Death Review Committee.

New resources have been produced and there is a section on our website dedicated to seven deadly dangers signs.  These signs are often missed by friends and family who do not realise that the behaviour they are seeing is serious.

Through this project we hope that more New Zealanders will know the danger signs, know they are serious and take action to protect the person who is in danger.

Videos featuring real people who lost a loved one as a result of family violence can be viewed on our YouTube channel and website.

Waihi video

The Waihi community has made a video based on the national It's not OK TV ads but with a local flavour and using local It's not OK champions.

The video is part of a campaign running in the Waihi community. You can watch it here:

Wellington City Council housing champions

WCC Central Park Champion Louise Morley

It's not OK champions across Wellington City Council housing complexes have been putting their family violence training to good use.

The champions report they are often approached by tenants when they wear their It's not OK t shirts and are able to respond by giving support and information.

One champion suspected that a fellow tenant was being controlled and abused by her husband.  She had very little contact with other tenants. This champion has slowly developed a relationship with her and has become a trusted person for her to turn to, and learn more about family violence and what support is available.

The champions have begun to intervene safely and early when they see or hear family violence disputes among other tenants.

Caption: WCC Central Park Champion Louise Morley

New champions campaigns

Three new local It's not OK champions campaigns will launch in Waitara, Tokoroa and Cambridge in December and the new year. These campaigns are fronted by everyday people in those communities and funded by the national It's not OK campaign.

In Waitara community champions have been trained in readiness for the launch.  They've also heard Vic Tamati's story of growing up as a victim of family violence, then becoming a perpetrator before making the decision to become violence free.

The Tokoroa campaign will encourage people to take a stand against family violence to address high rates of family violence in the town.

The Cambridge project will kick off in the new year with a focus on increasing locals' understanding of family violence and how common it is in their town.  Local people will feature on billboards and posters.

Chasing Sun Rays

It's not OK supported the annual Chasing Sun Rays event at Hawkes Bay Regional Prison on 25 November, White Ribbon Day.

Many of the 700 prisoners were able to interact with local services and find out what support is available when they are released as well as participate in relays, karaoke and other fun activities.

It's not OK champion of change Vic Tamati spoke to inmates in three units prior to the Chasing Sun Rays event.  The impact he had on the men was reflected in the greeting he was given at the event and the powerful haka performed in his honour.

Service providers and prison staff commented on the mana and respect that Vic earned in the short time he spent with the prisoners

It's not OK speaker Vic Tamati

Caption: It's not OK speaker Vic Tamati

Rugby League Clubs

It's not OK will continue its partnership with Rugby League in 2017.  The campaign has signed up to the More Than Just a Game agreement for a third year with partners Ministry of Education, Health Promotion Agency, ACC and NZ Rugby League.

As a part of the agreement 22 clubs around the country will become It's not OK champion clubs, in addition to the 13 this year. These clubs embody the It's not OK kaupapa, and encourage family violence free families, homes and clubs.


Send us your photos! We are always looking for opportunities to share photos of the wonderful work you are all doing out in communities to make family violence not OK.

You can send photos and stories to us at

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