Never Too Young to be a Champion - 22 September 2015

This group of young people from Clutha are the youngest It’s not OK community champions in New Zealand.

They feature on one of the posters (pictured) produced as part of the Clutha It’s not OK Campaign.

The students attend Tokomairiro High School in Milton, south of Dunedin.  They were invited to be part of the campaign because they are already active leaders in their peer group.

Training was provided for the group so that they know how to respond if they are asked for help for a family violence or dating problem.

Others to feature in posters for this campaign include the Mayor of Balclutha, local ambulance drivers and members of a local motorbike club.

Local It’s not OK Campaigns fronted by everyday people are proving successful round New Zealand, research commissioned by the national campaign showed.

“Local community champions were identified as critical.  These community champions have been the face of non-violence in the community, having taken a stand through billboard campaigns and a variety of community action initiatives.  They have also been a point of contact for those who have wanted to seek advice about family violence, either as victims or perpetrators, and have acted as a vital referral mechanism.” (It’s not OK Community Evaluation Project).

Anyone interested in how to start a local It’s not OK Campaign can contact us on



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