New evaluation report on community-led It's not OK campaigns available - 21 July 2015

In 2014, the Ministry of Social Development commissioned an evaluation of how the campaign has supported change to address and prevent family violence within communities.

Dr Michael Roguski of Kaitiaki Research and Evaluation Ltd evaluated seven community-led It's not OK campaigns in how they have encouraged communities to challenge themselves and their tolerance for family violence.

The evaluation shows the campaign has encouraged people to seek help earlier, helped break the cycle of intergenerational violence within some families, and reduced bullying in schools and sideline abuse in a sport previously fraught with violence.

"The community has changed.  The community challenges one another.  Families are challenging families.  It’s a good sport now.  It’s not a dangerous one anymore." (Counties Manukau Rugby League, Club president #1)

"It’s the background to everything we do.  ‘It’s not OK’ has laid a groundwork that we have built upon.  It’s no longer possible to separate our non-violence work from the Campaign." (Levin, Social service provider #1)

The evaluation findings include changes identified as a result of the campaigns and critical success factors in common across the campaigns.

The evaluation report and case studies are available for downloading as separate documents in PDF and word docx formats from the Are you OK website.


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