October 2015 e news - 22 October 2015

Family violence -  it's not ok!

October 2015


Introducing the team / International recognition / Farewell / Sports Toolkit / Community campaigns / Men's hui / National champions / YouTube / Research / Resources

Introducing the Team

There have been a lot of changes to the It's not OK team over the last year. The team is now complete and pictured here from left: Stephanie Edmond, Teresa Pomeroy (team leader), Zaffa Christian, Sofía Robinson, Judd Baker and Jac Lynch.

Introducing the team

Feel free to get in touch with us any time, contact details are at the end of this newsletter.

International recognition

Two members of the It's not OK team were invited to present to the Victorian Royal Commission on Family Violence in October. The Commission wanted to hear about the campaign's work mobilising communities to prevent family violence as well as its work enabling former perpetrators to lead prevention efforts.

Farewell Brigitte

The It's not OK team would like to acknowledge Police Inspector Brigitte Nimmo who passed away this year. Brigitte worked tirelessly to reduce family violence in New Zealand and was a valued partner of the campaign, particularly in the development of the Loves Me Not healthy relationships workshop delivered in high schools. Farewell Brigitte.

Sports Toolkit

Sports picture

It's not OK has produced a Sports Toolkit 'Not our Game'

Sports clubs and organisations play an important part in the lives of New Zealanders and provide a good opportunity to address our high rates of family violence.

The toolkit has ideas and case studies for building family violence prevention into club activities and creating a culture where family violence - or any violence - is never OK.

Community Campaigns

Family violence is not ok.

Before the end of 2015 It's not OK community campaigns will launch in Te Puke, Eketahuna, Huntly (phase two), Oamaru, Blenheim and Otorahanga. Everyday people from these communities will front the campaigns.

Similar campaigns have already launched this year in Balclutha, Papamoa and Matamata.

Research commissioned by It's not OK found that campaigns fronted by local people known in the community are effective. More people are asking for help and attitudes towards family violence are changing in those communities.

Men's Hui

Phil and his crew

It's not OK supported four men's hui over the winter, following a successful national men's hui in Rotorua in 2014.

Around 250 men attended the four hui which were held in Northland, Huntly, Wainuiomata and Christchurch.

“The hui proved that given the right environment that is safe and connected, men will indeed talk and share freely their experiences, challenges and hopes. We heard some of the most heartfelt, moving and inspiring stories from the men, the women who presented and the communities. Each one felt the support and collective strength in return from those present,” Tim Marshall, one of the organisers, said.

More regional men's hui may be held before a planned national hui in 2016.

National Champions

Vic Tamati

Four national champions are travelling round New Zealand sharing their stories for It’s not OK. They are:

  • Vic Tamati who appeared in the campaign’s TV ads in 2008
  • Phil Paikea, who is a leader of family violence prevention efforts in Northland
  • Jeremy Eparaima, a violence free man from Horowhenua who also works part time for the NZ Police family violence training programme
  • Jude Simpson, a survivor of child and partner abuse, who works part time for NZ Police as a trainer.

Any of these speakers can be booked at no cost through the Campaign website.


Take a look on our YouTube channel!

There you can watch videos on some of our successful community projects:

  • Mangere College It’s not OK Campaign. This campaign was led by students and involved the whole school community. Student champions were trained as ‘go to’ people for anyone experiencing violence at home, a first for New Zealand.
  • Hairdressers Can Help. Hairdressers see the effects of family violence but don’t always know how to respond. This video is part of a package to support hairdressers to help clients in a safe and appropriate way.


Research commissioned by It’s not OK shows that campaign activities are working in seven communities across New Zealand.

Case studies were undertaken in Gisborne, Horowhenua, Taupo, Counties Manukau Rugby League, New Plymouth, Ohakune and Paeroa - all communities where It’s not OK has had a strong presence over the last five years.

The evaluation shows the campaign has encouraged people to seek help earlier, helped break the cycle of intergenerational violence within some families, and reduced bullying in schools and side-line abuse in a sport previously fraught with violence.

Local campaigns have led to an increase in family violence reports to Police and lower thresholds for people reporting, as well as developing a sense of community ownership of family violence prevention.

New resources

The campaign is always looking for ways to support family violence prevention efforts across all sectors of the community.

This year we have expanded the section on our website which supports the business community to get involved. Family violence impacts on the workplace and employers can take steps to make their workplace safe and supportive for employees who are affected.

The Social Change Toolkit has also been updated. This resource provides a framework for developing a social change project http://www.socialchangetoolkit.org.nz/

Help is Available

Our information line on 0800 456 450 is open every day of the year including Christmas Day from 9am to 11pm. If you or someone you know needs help urgently phone Police on 111.

For further information contact:

Email: areyouok@msd.govt.nz.

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