October-2016-e-news - 18 October 2016

Family violence -  it's not ok!

October 2016


Z BOP stations/ Schools Rugby League and “The Mask”/ Making change at club level / A Call to Men / ACC partnership / Council housing champions / Media training / Huntly student champions / Key messages from community champion interviews

Another busy few months for all those involved in the It’s not OK Campaign around the country! Thanks everyone for continuing to help promote the messages about family violence. We are gathering information on the impact of the campaign advertisements that ran during May to July and hope to share this with you in the next newsletter. In the meantime, have a read of some of the other key activities that took place during July – September.

Z Bay of Plenty stations

Dave Gillies

Z Bay of Plenty stations are helping fuel the messages around family violence as they get right behind the It’s not OK community campaigns in Papamoa and Te Puke.

Staff have been trained in how to help people affected by family violence, and booklets about family violence are kept at service stations for clients and staff to pick up.

Z Bay of Plenty owner Dave Gillies said it made complete sense for them to support the campaign and “give back” to the community. Both staff and client had benefited from their involvement. “I’m happy to talk to any other business owner who wants to do this.”

A staff member who has been leading their involvement is now training Z stations wanting to be campaign champions in other parts of the country.

National Secondary School Rugby League – players learn to drop “the mask”

Nearly 100 leaders from schools at this year’s national secondary schools rugby league tournament were trained on It’s not OK messages, leadership and the importance of understanding and expressing feelings honestly and healthily.

They took part in an exercise taken from the film called “The Mask You Live In”  which looks at social pressures on boys to hide their emotions and be someone they’re not – often meaning “hard” or “tough” or violent. The “mask” refers to the false self-image that boys can learn to portray as they get older.

“The players who attended the workshop are seen as leaders within their teams, schools, families and communities and it hoped they will become change agents for good leadership,” said Joe Harawira (NZRL Wellbeing Manager).

They took these messages out to local primary schools during the tournament in South Auckland. The It’s not OK Campaign supported the tournament’s It’s Not OK Best & Fairest Award for the sixth time.

The trailer to “The Mask You Live In” can be viewed at https://www.youtube.com/watch?v=hc45-ptHMxo

The full documentary is available on Netflix.

Making change at club level

He Tauaa Hawks - It's not OK Club Champion

He Tauaa Hawks Champions

Things have changed for the better at He Tauaa Hawks Rugby League Club, Invercargill, since they joined the It’s not OK Campaign as a club champion. The referees are happier, the players more focused on the game and the side-line loudmouths are just a bit more supportive these days.

Read how the changes have come about on our website. http://areyouok.org.nz/personal-stories/stories-of-hope-and-change/making-change-at-clublevel/

“A Call to Men: Be The Change”

Hui for men wanting to prevent family violence were held in Gore and Mangere over the last couple of months.

About 70 men from all around the South Island attended the "A Call to Men" weekend hui in September. Around 150 men participated in the hui at Te Puea Memorial Marae in Mangere in October.

Both hui were supported by the It’s not OK Campaign to bring together men at different stages of their change journey and aim to help establish a movement of men committed to ending family violence in Aotearoa. #safemansafefamily

Gore Hui


Mangere Hui


ACC partnership

ACC has enthusiastically picked up the It’s not OK Campaign with staff being trained across the country as champions, and campaign messages being promoted throughout the organisation.

ACC national office staff have also been trained to run How to Help workshops throughout ACC offices. ACC was a key funding partner for the campaign’s refreshed advertisements this year.

Wellington City Council - City Housing Champions project

Wellington Champions

Eight residents from across the Wellington City Council Housing Complexes were trained to be community It's not OK champions within their complexes. They were presented with their certificates by WCC Chief Operating Officer Greg Orchard at their community launch in September.

Residents of the different housing complexes came to support the launch where they had a chance to hear national It's not OK Champion Vic Tamati share his story and learn about the role of local champions.

Media training showcased at Adelaide conference

Campaign team member Stephanie Edmond presented on ‘promoting better news reporting of family violence’ at the 3rd Indigenous Stop Domestic and Family Violence World Conference in Adelaide in September.

Stephanie was invited to speak about the importance of the role of news media in preventing family violence by covering the issue accurately and with an understanding, and how advocates have a role in supporting them to do this.

The It’s not OK team offers training to working journalists, student journalists and community groups about how to cover family violence, language to use, and messages to promote.

New local campaigns and update

Huntly College students are champions!

Huntly College students

Huntly College It's not OK campaign champions have been trained in how to offer help to students affected by family violence, for example, listening and then supporting them to approach a trusted adult.

The students met adult community champions from the Huntly Proud campaign and also learnt about local support services.

To learn about how colleges can be involved in the It's not OK Campaign check out Mangere College's video https://youtu.be/a-qyNKUwkEM


Latest rounds of champions interviews – key messages

Video interviews with champions from the following community campaigns are currently being edited to be shared on social media and for training purposes.

  • Waitaki (Oamaru and surrounds)
  • Clutha (Balclutha, Milton and surrounds)
  • Huntly Proud
  • Maniapoto – Otorohanga, Te Kuiti
  • Te Puke

These are some of the highlights and key messages from those interviews.

Local champion campaign impact

  • The importance of local people fronting local campaigns (stated several times) in “getting the conversations started” – local ownership, raising campaign profile, approachable faces of the campaign.
  • Posters, billboards and tshirts are working in making the campaign and champions visible – involvement in events is also seen as important. Even sausage sizzles or fun runs are a pathway for people to get information.
  • A local campaign in one area influences interest in surrounding communities
  • Measures of effectiveness in some areas from Police – increase in lower level reporting, reporting by younger people, reporting of new cases, fewer young people in youth court (Huntly), more protection orders being sought.
  • Some campaigns are relying on one person to coordinate things (concerns about sustainability and burn out) - others have shared the load among volunteers e.g. Te Puke. Jo Russell

Value of training

  • How to Help and Champions training is seen as vital to understanding the dynamics of  family violence and effective helping (why victims stay etc).
  • Champions are shocked by the statistics and quote them often, e.g.1 in 3 women experience physical or sexual violence in their lifetime.
  • Champions understand FV happens in every part of every community.
  • High value of speakers telling personal stories – Vic Tamati, Jude Simpson etc.
  • Champions understand importance of influencing people around them – starting with own families, friends, neighbours (ripple effect). Ernest Montgomery and Donna Hemara Ernest Montgomery and Donna Hemara for the Maniapoto Family Violence Intervention network campaign in Otorohanga and Te Kuiti.

Effective champions

  • Local champions are often natural helpers and busy in their communities.
  • Businesses – family friendly/active in community - great as champs, supportive of local campaigns.
  • Champions at businesses where people can come to for legitimate other reasons are working well eg. Kiwi House in Otorohanga, Z Bay of Plenty stations.
  • Tshirts are seen as really important for people to recognise who champions are. Just seeing the message or knowing the champion promotes it can help motivate others to do something.
  • Champions involvement seen as “gentle pathway” to specialist support. Champions understand effective helping.
  • Being a champion makes people feel they have a responsibility to help, challenge jokes, norms, etc.
  • Champions are really proud to be part of the campaign and they are supported in this by friends and family. Liam Bourton


  • Videos for different purposes – champion campaigns, examples of helping, examples of different types of involvement in campaigns. Videos aimed at target audiences
  • Champions hui – sharing ideas of helping, sharing what works etc, how campaigns can be organised for sustainability.
  • Sharing measures.
  • Supporting new campaigns to start up in areas surrounding current campaigns – use champions as trainers.

Spread the word – add the logo

Want a simple way to spread the word about how people can get information about family violence, support available, and how to help and ask for help? Add this logo to your email signature.

It is OK

For further information contact:

Email: areyouok@msd.govt.nz.

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