Spotlight on family violence in high income homes wins awards - 10 May 2016

It’s not OK has won six awards at the 2016 CAANZ Beacon Awards with partners HOME Magazine and advertising agency FCB.

The winning entry was a HOME magazine feature showing that family violence happens in any home, published in June 2015.

The feature presents itself like any other editorial – an architecturally designed home, found in the wealthy, leafy suburbs and owned by a normal looking couple.

But all is not as it seems.  Within the six page spread are up-turned chairs, smashed vases and blood smeared balustrades.  The editorial concludes with the message – family violence can happen in any home. 

The Beacon Awards recognise the power of innovative and highly effective media solutions that connect with and engage customers to achieve outstanding results for clients.

The feature won:

• Advertiser of the Year for FCB
• Three gold awards for
  • Social Marketing/Public Service
  • Best Small Budget
  • Best Creative Media Idea
  • Two silver awards for:
    • best use of content
    • Best Collaboration.

Statistics show that 26% of women who lived in a home with a household income over $100,000 a year had experienced physical or sexual violence from an intimate partner; 1 in 4 women who had completed a university degree or higher had experienced physical or sexual violence form an intimate partner.

HOME Magazine editor Jeremy Hansen said “Everyone knows that family violence is a serious issue, but most people presume it’s something that affects certain families. But in reality, family violence happens in any New Zealand home, regardless of socio-economic background.”

Watch the making of the HOME magazine editorial here

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